Opinion Leader Engagement and Strategy

  • Identification and qualification of global KOLs who experts in a therapeutic area by a formalized process with specific selection criteria
  • KOL profiling based on assessment of publications, presentations, congress activities, research focus and network, guideline development, and digital and social media activity
  • KOL segmentation and mapping according to most important engagement criteria
  • Development of overarching and congress engagement plans and focus based on mutual interests and needs