Opinion Leader Engagement and Strategy
- Identification and qualification of global KOLs who experts in a therapeutic area by a formalized process with specific selection criteria
- KOL profiling based on assessment of publications, presentations, congress activities, research focus and network, guideline development, and digital and social media activity
- KOL segmentation and mapping according to most important engagement criteria
- Development of overarching and congress engagement plans and focus based on mutual interests and needs