Strategic Marketing
Assessing markets and developing commercial strategy requires a dynamic process that involves evaluating the competitive environment, defining target product profiles and creating product value. As important as these tools are to building a commercially attractive product, it is also critical to get external input from target audiences to assure that the new product fulfills an unmet need.
WCC provides:
- Strategy engagement workshops
- Key opinion leader identification and engagement
- Market assessments
- Marketing research (physicians, patients, payers)
- Marketing plans
- Target product profile development
- Financial evaluation and forecasting
- Product team education and sales training